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According to Michelob Ultra, the new offering “caters to the more mature hard seltzer lover, ages 35-54 years old”, who the brand says is driving half of the growth in the hard seltzer … The brand released a line of … By visiting Visit our updated. Introduced in January 2021, Michelob ULTRA Organic Seltzer is a superior USDA-certified organic hard seltzer that is as real as it tastes with zero carbs, 80 calories and zero sugar. Live Healthy & Happy. main content. document.write('